2023 Buick Cascada Comeback Possibility and Reasons for Discontinuation

In 2019, the Buick Cascada wrapped its production after being around for only four years. How high of an opportunity for a 2023 Buick Cascada to roll out?

The Cascada is a short-lived car under Buick’s brand, which had survived only for four production years. The fact that the 2-door convertible offers mostly specs and features that have been seen by the public, it is honestly not hard to see why its sale numbers weren’t great. Despite failing to win the hearts of customers, you may want to have a more detailed read about what a 2023 Buick Cascada could have offered today.

New 2023 Buick Cascada
New 2023 Buick Cascada

An Overview of Cascada Nameplate Across GM Brands

Before discussing the 2023 Buick Cascada, it is worth that “Cascada” is a nameplate that’s used across different brands under General Motors: Buick, Holden, Vauxhall, and Opel. The Cascada was designed in Germany, assembled in Poland, and distributed worldwide.

The Opel Cascada was introduced in 2012 and is available for sale starting the following year. It offers two different fuel-powered engines: a 1.4L/1.6L 2-cylinder gas engine and a 2L diesel engine. It also brings two transmission alternatives between 6-speed automatic and manual gearboxes.

Meanwhile, the Vauxhall Cascada made its debut in early 2013 in the UK. It also provides two options of engine: a 1.4L turbocharged and 1.6L direct injection diesel engine. In the third quarter of the same year, a 1.6L gasoline-powered model was revealed at the Frankfurt Motor Show.

For the Buick Cascada, it was unveiled at the North American International Auto Show in early 2015. It was available for the US market starting the following year, which marks the company’s first 2-door car since the Riviera in 1999 and the first convertible since the Reatta in 1991. Over 600 adjustments were made to meet the US government’s comfort and safety standards. The Cascada lineup by Buick carried two trims: the 1SV and Premium.

2023 Buick Cascada Release Date
2023 Buick Cascada Release Date

The Buick Cascada Discontinuation

The reason why it’s likely to see a 2023 Buick Cascada is that the nameplate has been axed in 2019. Despite being claimed to bring over new buyers to Buick, it fell short in different cases. One of the primary causes behind the discontinuation was Cascada’s substandard performance. Being an almost 2-ton heavy vehicle, the maximum output it produced was between 118 to 197 HP. This is a massive recipe for failure when it comes to the desired velocity by convertible car drivers.

An absence of excitement is another reason behind its lack of success. The Buick Cascada did have quite a decent build quality, but as cited by one of the most prominent American automotive enthusiast magazines, it didn’t offer anything beyond minimum efforts. Albeit being equipped with performance-focused specifications and technology features, it wouldn’t be able to compete with competitors in its class.

Despite all of that, it is worth noting that the convertible model executed what it was intended to do by the automaker. As it wasn’t built to be a power- and performance-packed speed car, it indeed didn’t attract the market of consumers who are looking for such a vehicle. The Buick Cascada was created to satisfy a niche audience who seeks a plain sailing everyday driving experience that doesn’t require an impressive figure of horsepower.

2023 Buick Cascada Interior
2023 Buick Cascada Interior

Is It Possible for a 2023 Buick Cascada to Come?

Right from the beginning, the Cascada generated a lot of doubt when it comes to commercial success. Its production timing also aligned with the fact that the market’s demand for the convertible was decreasing sharply.

Therefore, it is safe to say that a 2023 Buick Cascada has a very small chance to come true. Not to mention, the automaker seems to be satisfied by its sale performance by outselling an abundance of other upscale convertibles by dominating 6 out of 10 consumers outside General Motors. Perhaps, it is not so much of a failure as everyone considered it to be.