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The Durango is here, and it seems not to be going anywhere shortly. What are the improvements that the 2023 Dodge Durango Concept has to offer?
On the online realm of the internet, the rumor of Dodge Durango discontinuation has been around for a while already, which may come off as a surprise to plenty, as the model received several upgrades just in 2021. Considering that the climate of competition in its platform class with Grand Cherokee and Jeep Cherokee is very much alive, it is safe to say that Durango encounters hard-to-beat rivals. Even though the product may be halted for a while, the rumor of the new 2023 Dodge Durango concept is also floating simultaneously amongst enthusiasts. Here’s what is known at this point about the upgrades.
History of the Durango
The Durango has been deemed an essential model in the lineup of Dodge brand since more than two decades ago – across three generations of the 3-row SUV. The production has been going on since the last released model batch in 2011, which sounds like a highly ample time for a vehicle amid a fast-changing market as of today. Once in a few years, the manufacturer throws some updates here and there to the Durango to maintain its relevance.
Back in 2010, when the 2011 version of Durango was released, it appeared more like another version of Grand Cherokee with a slightly longer wheelbase, even though it carries the signature style of Dodge and 3-row of seating. No need to be said this particular rival obstructed its success. It also didn’t help that the model was far-flung from being a performance vehicle despite carrying a HEMI engine and accommodating seven passengers.
Three years later, it received styling improvements to suit its fresh performance direction. Coming up with Ron Burgundy’s comedic marketing campaign starring Will Ferrell, it took off of successful sales. However, despite it carrying the attitude appearance of an excellent automobile, the most powerful engine it provided was the 5.7L HEMI V8 engine, which falls in comparison against its rivals.
Then in 2018, Dodge stepped up the game once more by launching the SRT trim level of the Durango, which was equipped with a 6.4L Hemi V8 powertrain and improved design on the front section. This model is marketed with the headline of Charger of SUVs to boast the performance side of its aspects.
Finally, in 2021, the Durango went under revamp by Dodge manufacturer. It received transformation by coming up with new door panels on the interior, front-end contemporary styling, advanced entertainment technology, and a limited 3,000 units of Hellcat powertrain. It was clear as water that this upgrade pleases many Dodge enthusiasts since it created continually surging sale numbers.
In conclusion, the future of Durango seemed to be shaped up by these two high-performance engines. Now, as the Hellcat version has successfully attracted plenty of attention, it remains in question whether the 2023 Dodge Durango concept will still involve the SRT trim level. Many experts assume that the answer is most likely to be yes because this engine cemented the model’s place in the SUV segment of the marketplace.
What’s Known So Far About the 2023 Concept?
The 2023 Dodge Durango concept is most likely to involve transformed change. However, what’s needed by the series is upgraded towing capacity, as the most recent generation is only capable of towing 8,700 lbs. of power at maximum. The number creates a pretty big gap compared to the 10,000 tow capacity of the Jeep Grand Wagoneer – the most prominent rival of the Durango.
At this time, there is little information about the 2023 Dodge Durango concept. Still, predictions from trusted sources say that a new set of technology features, a new front bumper, and rebooted dashboard are plausible. Expecting the upcoming generation of the Durango carries similar powertrains and numbers of aspects with the Grand Wagoneer is safe as well, such as the possibility of PHEV (Plug-in Hybrid Electric Vehicle) version.
The Revelation Date and the Estimated Price
The 2023 Dodge Durango concept is predicted to be revealed in the next year but not to be manifested until a couple of years. Reflecting from the current gen where this model is marketed at the $35,000 price range, a slight increase in the cost is anticipated.